About Cook Smart
Our Mission
At Cook Smart, we aim to make cooking enjoyable and stress-free. Our mission is to help you quickly discover new recipes using fresh, affordable, and healthy ingredients. We believe cooking should be a delight, not a chore.
Our Vision
We envision a world where anyone can whip up a delicious, healthy meal with ease, minimizing waste and embracing the diversity of global cuisines.
Our Story
Cook Smart was born out of a simple frustration: staring at a supermarket flyer full of ingredients on sale and not knowing what to cook. We wanted a tool that could eliminate the guesswork from mealtime, turning moments of indecision into opportunities for culinary creativity. With Cook Smart, we’ve transformed that vision into reality, making it easier for everyone to plan and prepare meals they’ll love.
Meet the Team
Cook Smart is the brainchild of Tu Tong, our Founder and CEO, who combines the expertise of an experienced hibachi chef with a passion for innovative software development. With a unique blend of culinary and tech skills, our team is dedicated to making cooking smarter and more accessible.
Our Core Values
- Healthy and Delicious: We’re committed to helping you create meals that nourish both body and soul.
- Sustainability: By minimizing food waste, we’re doing our part for the planet.
- Global Inspiration: We celebrate diversity by embracing flavors from around the world.
Who We Serve
Cook Smart is for everyone—from busy parents trying to put together quick, healthy meals, to individuals exploring new dishes. Whether you’re short on time or eager to try something new, Cook Smart is here to inspire and guide you.
Join us on this journey to make cooking simpler, healthier, and more delightful than ever before!